If you Yell, will you be found?

During a recent market research project, we were staggered by the amount of companies we found listed on Yell.com with the wrong web site address. 

Its not that the companies we were researching didn’t have a web site address, they had simply been entered incorrectly on their Yell.com listing. 

Recognising that these are paid-for listings, we can’t understand why these companies haven’t checked their listing to ensure that the links work as they should.

If you’re a business owner, when was the last time you checked your Yell.com listing?

If a prospective customer ‘Yells’, will you hear them?

Neil CorriganComment