New pet product company takes the plunge with Creative Lakes

Kendal-based marketing and branding specialists Creative Lakes has launched a new name and brand for a maker of “indestructible” beds – for pets.

The naming and brand development project designed by Creative Lakes has included the development of a new company name - Tuffer Stuff -  new logo, website, marketing collateral and the launch of a new company Facebook page and Twitter account.

Tuffer Stuff is a pet company that produces high quality, stylish pet beds for those customers who  really want to spoil their cats and dogs. Tuffer Stuff beds are very durable and made from tough material, but at the same time are washable and extremely comfortable for the dogs and cats that enjoy them. They are designed and manufactured to last, and currently are all custom-made to order by the managing director of the company. Tailor made and personalised bed frames are also part of the current product range.

Neil Corrigan, managing director at Creative Lakes, said:  

This project has been a fantastic opportunity for Creative Lakes to showcase our branding and creative skills. We have worked strategically with Tuffer Stuff to really understand their market and their product. We pride ourselves on getting to know our clients and their business. The new name reflects the brand values of the Tuffer Stuff range of products.

Sarah Woudenberg, owner of Tuffer Stuff, said:

I’ve been delighted with the new brand and marketing toolkit that Creative Lakes has come up with. They were highly professional throughout and very speedy. We were working to a number of tight deadlines due to Tuffer Stuff exhibiting at the National Pet Show in Manchester. Thanks to Neil and his team I was able to take the new brand to market and have my new leaflets, pop-up stands and, importantly, the new website ready in time.

The new Tuffer Stuff website is now live at www.tufferstuff.co.uk The new facebook page www.facebook.com/tufferstuff and twitter account is @tufferstuff and are also both now live.

Tuffer Stuff is looking to extend its product range and has a number of new initiatives in the pipeline. Sarah said:

As a new start-up marketing can be daunting, but Creative Lakes really helped me through the process. No doubt when I need to work on my next big marketing push, I will work with Creative Lakes again. I really enjoyed the way we worked as a team.

Neil Corrigan said:  

As a business, one of our key strengths is building new brands that really work for clients. We enjoy the collaborative process of working closely with businesses, to really understand their needs. We are a company that can not only help with tactical marketing elements, but also work at a strategic level with clients.


Neil CorriganComment