January 2018 - Email Campaign Successes
Are you or do you know a business owner that has either tried email marketing and thought it was a complete waste of time, or perhaps considered it but not sure if it’s the right thing to do?
Done properly, email marketing can be cost-effective means of promoting your business and its products and services to a range of audiences, including existing and potential customers.
To give you an idea of what can be achieved with email marketing, here’s a couple of recent examples:
Last week (w/c 29th January 2018), I sent out a Skills Shop email campaign to promote owner Phil’s upcoming first aid training courses. It was successfully delivered to 96.9% of his 1,957 subscribers. The average email campaign open rate for the education & training sector is 13.3%. Phil’s campaign achieved 38% - almost 3 times the industry average.
Also last week, I sent out an invitation to a list of over 1,300 Cumbrian businesses for the BNI Kendal networking group. It was successfully delivered to over 93% of contacts and was opened by 52.9% of recipients – almost 4 times the industry average. In addition, 8.3% of the recipients clicked through to the BNI Kendal Trybooking web page - 6 times the industry average click rate.
If you'd like to find out more about our email marketing services, feel free to drop me a line.