Marketing skills: recruit or outsource?

Services from Creative Lakes

There may come a point in your company’s development that you look to bring in a dedicated person to look after your marketing strategy and regular promotions.  So what are your options?

Option 1 – Recruit a senior marketer

According to, the average UK marketing manager annual salary is well over £30,000.  For that sort of money, you would hope to get a lot of expertise and experience coupled with a return on your investment in the longer term.  But if you’re a small business, that’s a big financial commitment and is likely to have a massive impact on your overall marketing budget for actual campaigns.  There’s also a lot riding on finding the right person, plus the recruitment costs themselves can be up to 20% of the first year’s salary (i.e. over £6,000).

Option 2 – Recruit a junior marketer

Another way to bring in a dedicated person is to a recruit a marketing assistant, but even then you’ll be paying over £18,000 per year plus recruitment fees of up to £3,600.

Of course, there is an opportunity to take on fresh marketing talent and mold them into the right ambassador and promoter of your business, but their inexperience may mean it takes much longer to see a return on your investment.

Option 3 - Outsource

You’d be forgiven for thinking that working with consultants and outsourcing your marketing is expensive, but is that really the case?

Traditionally, marketing consultants and agencies have charged or quoted by the hour or by the day, with hourly and daily rates that can work out far more than if you employed someone.  But that’s the point.

You don’t hire a consultant full time, and arguably their allotted time to your account is more focused on you and your business.  Most marketing consultants and agencies will be flexible and work to your budget.

Also, they don’t require:

  • Performance-based bonuses
  • Company cars, phones or computers
  • Sick pay
  • Pensions
  • Inductions

What’s more, consultants find it easier to share ideas from working with different clients and markets, and usually have access to a network of specialists, each of which can bring an added value to your overall marketing efforts.

And at the end of the day, you don’t have to worry about all the paperwork, payroll and politics of employing another member of staff – what value would you place on that?

Share with us your experience about introducing new marketing skills to your business. Did you recruit or outsource? Was it a positive or negative experience? Which has worked best for your business?

Neil CorriganComment